PHOENIX (Oct. 1, 2009) — On a hot June day in Buckeye, Ariz., a crew of more than 100 creative individuals — from camera operators and directors to actors and sound technicians — worked from dawn to dusk to create the newest TV commercial for the Arizona Lottery’s $100 Million Cash Spectacular Scratchers ticket.
Three months later, the 30-second commercial has hit the airwaves and is also viewable on the Lottery’s website (arizonalottery.com). To give the “average Joe” an idea of how an entertaining television commercial is produced, the Arizona Lottery went one step further and created a two-minute “behind the scenes” fast-forward video that takes viewers through the day, from beginning to end.
The one-of-a-kind video is available on the Arizona Lottery’s YouTube channel (youtube.com/arizonalottery). Both the commercial and the video cast the same “spectacular” actors that appeared in the first Cash Spectacular commercial, from jugglers and a drumline to a flame-thrower and a beauty queen.
“Most people see the end result and don’t realize the work that goes into producing a commercial,” said Kim McGlothlen, sales and marketing director for the Arizona Lottery. “When we filmed our first Cash Spectacular commercial several months ago, it created such a spectacle in the neighborhood where we filmed; people were sitting on their rooftops watching the action take place! We realized that for them, the production part of a commercial is really exciting. And we wanted to provide that same experience to everyone else.”
McGlothlen added that the production was cost-efficient since it was filmed in one day using local talent and will have multiple uses, from TV to online.
Launched on Jan. 12, Cash Spectacular boasts more than $100 million in cash prizes — including 10 $1 million grand prizes. There are more than 391,000 prizes from $50 to $500, and more than 5,400 prizes from $1,000 to $50,000. In total, there are more than 4.8 million prizes ranging from $10 to $1 million.
The $10 scratch-off tickets are available at retailers where Lottery tickets are sold. You must be at least 21 to purchase or redeem tickets. The Arizona Lottery reminds everyone to please play responsibly.