Television, Radio, Billboards, Online and Capitol efforts earn honors
PHOENIX (December 2, 2019) – The Arizona Lottery is celebrating an amazing year, breaking $1 Billion sales and $230 million transfer records, and now receiving the prestigious Fleurry Award from the Lottery Industry’s magazine of record – LaFleur’s - for excellence in lottery advertising. This Fleurry, praising the Lottery’s Triple Twist television commercial, is one of more than a dozen local, regional and national awards won by the Arizona Lottery this year:
ADDY Awards
- Gold - Fast Play - Integrated Campaign
- Silver - $215 Million Cash Explosion - Elements of Advertising - Music W/ Lyrics
- Silver - Shop Less, Scratch More 3D Billboard - Out of Home Super-Sized
- Silver - $215M Cash Explosion - Radio :30 or less
- Silver - Capitol Museum - Out of Home Installation
- Bronze - Capitol Museum Gives Back Exhibit - Elements of Advertising - Art Direction
Rocky Mountain Emmy Awards
- Live Your Million Dollar Fantasy - Director - Short Form
- Little Scratch, Big Bang Commercial - Single Spot
TIM/AZIMA Award
- Willie's Virtual Holiday Party
NASPL Awards
- Batchy - Special Category – TV - Fantasy 5 Live Your Million Dollar Fantasy
- Hickey Award – Best New Website
PRSA Copper Anvil Award
- Windfall Willie Virtual Holiday Party live stream in Digital/Social Media category
“We are incredibly honored to receive this recognition for our industry-leading creativity and innovation,” said Executive Director of the Arizona Lottery, Gregg Edgar. “We worked tirelessly with our advertising partner, OH Partners, to bring originality and trailblazing creative to our campaigns and products. It was a thrilling process to develop these campaigns and it has been a privilege to see our players excited too.”
OH Partners is the Agency of Record for the Arizona Lottery and concepted, directed, and executed the recognized work (excluding Live Your Million Dollar Fantasy which was directed by Flock of Pixels). OH is proud to showcase its work regionally and remains committed to elevating the brand and producing industry-leading work in order to maximize its growth and brand awareness.
